The AWDis T-Shirt: The Essential Blank T-Shirt for High-Quality Printing and Bulk Buys

AWDis’s One Brand, One Solution approach gives garment decorators a consistent, high-quality range designed for easy coordination across jobs. Whether it’s school uniforms or staff kits, the AWDis T is a smart addition. It is perfectly colour-matched to popular styles like the JH001 College Hoodie, JH030 Sweatshirt and JH050 Zoodie from Just Hoods.

This allows printers and embroiderers to confidently offer full uniform or teamwear sets with a consistent look and feel, all from a single source.

Thanks to reliable sizing, great printability and versatile colour options, the AWDis T (AT001, AT001B and AT002) complements the Just Hoods range and opens up valuable upselling opportunities for decorators looking to build cohesive kit bundles.

What sets this T-shirt apart is the brand’s PurePrint trademark? It guarantees a smooth, high-quality surface that’s ideal for all types of print and decoration.

To learn more about the innovation behind PurePrint, we caught up with Debbie Awomolo, Senior Marketing Executive at Norty.

1. What led to the development of PurePrint, and how does it give the AWDis T an edge over other blank tees in the market? 

PurePrint fabric was mainly designed with printers and embroiderers in mind, merging precision, durability and versatility. Using Better Cotton we combined smoother, denser fabric surface that holds sharper prints, and ensuring ink penetration to prevent blotchy or faded designs. It stands out by delivering the best results across all decoration methods whether it be DTG, DTF, screen printing or even embroidery, it ensures every design stands out, every time.

 

2. Which print and decoration trends are shaping the future of blank apparel, and how does the AWDis T tap into these trends? 

Screen printing and heat transfers are rapidly growing trends, with Direct-to-Film (DTF) standing out as a key technique used by both professional printers and individuals. Also worth noting the traction with Direct to Garment (DTG) due to its increased usage in the merch industry. PurePrint was designed with these methods in mind, giving decorators the confidence to deliver today’s most in-demand finishes across sectors such as merchandising. With our extensive colour range that matches seamlessly with hoodies and sweats like the JH001, JH050, JH030 and more, coordinating for branding has never been easier.

 

3. How do you see fabric innovations like PurePrint helping decorators respond to the rise of on-demand and personalised fashion?

Innovations like PurePrint help decorators keep the pace with the rise of on-demand and personalised fashion by making the production process smoother, quicker, and more reliable. With blanks that perform consistently across print and embroidery decorators can take on bulk orders or one-off jobs whilst reducing waste from trial and error, as in some cases it may not go right the first time. The ability to deliver great quality results on a single fabric also means faster turnaround times and with better colour matching, better construction, decorators can easily deliver personalised fashion without worrying about quality falling short.

 

4. When developing this T-shirt, who was the ideal end-user in mind —was it trend-driven fashion, functional workwear, promotional use, or a bit of everything?

We wanted versatility and inclusivity. The AWDis T (AT) works for promotional use, schools, teams, corporate branding even everyday workwear. With options from kids 3y to 5XL, it’s built to serve a wide audience and communities. The AT is made to work across all these segments. It may not be a substitute for ultra-technical workwear but for everyday use, promotional, fashion, its built to perform well. 


5. Do you see a selling advantage when a T-shirt performs across all major decoration methods — and how can resellers use that to upsell confidently? 

Yes there is, resellers can recommend one product for multiple techniques like screen printing, DTG, embroidery without compromising on quality. It reduces risk, simplifies stock, and encourages upsell opportunities. By showing customers how one garment works across methods, resellers can confidently sell quality and versatility in one single solution.

 

Why the AWDis T Makes Business Sense

For decorators and resellers alike, the AWDis T isn’t just another blank tee - it’s a smart, scalable solution. With the PurePrint trademark, consistent colour matching, and performance across key decoration methods, it delivers on both quality and practicality.

Whether you're helping customers kit out schools, teams or corporate groups, the AT001, AT001B and AT002 offer a reliable foundation to build on. Add in upsell potential with matching Just Hoods styles, and you’ve got a one-brand solution that’s designed to simplify the sales process while keeping quality front and centre.