As temperatures drop, orders for beanies naturally increase. Moving into the colder months, your customers will be looking for that extra layer of warmth. Perfect for customisation, beanies are the most in-demand accessory for winter branding, whether you want to enhance your look or increase brand visibility with designs and logos. Not only do beanies benefit your customers, but for decorators they also offer a flat, smooth surface that allows you to create detailed and long-lasting designs. The beanie market continues to grow, driven by consumer preferences for style, sustainability, and functionality.
Key Trends
Sustainability
Eco-friendly materials such as organic cotton, recycled polyester and plant-based fibres are dominating the garment decoration industry with more people looking for sustainable garment options. One of the most popular materials for eco-conscious beanies is organic cotton. The B450N Beanie from Beechfield is made from 100% organic cotton offering your customers a soft, breathable and comfortable beanie option for everyday wear. These beanies would make a perfect addition to workwear uniform, for those who want to show their commitment to the environment. The durability of the organic cotton performs well under wear and tear for those working in outdoor weather conditions.
Bold colours
Colours such as true red, emerald green and bright yellow have increased in popularity and what better way to make a statement than wear a bold coloured beanie! Ideal for events staff and football clubs, who need to be easily spotted in low lit conditions. The B45 Original Cuffed Beanie comes in 56 different colours, both bold and neutral options suited for everyone. At an affordable price, these beanies are perfect for bulk orders and upselling opportunities to maximise your selling.
Customisation Trends
Beanie customisation is moving beyond classic front embroidery, with patches becoming one of the biggest trends in the retail market. Patches on beanies work for both corporate branding and streetwear fashion whether your customer is looking for a statement piece or a logo design for corporate uniform or events. Beechfield offer a variety of patched beanies suitable for all industries, the customisation opportunities are endless! We have also seen an increase in tone-on-tone embroidery, bold colour contrasts and 3D embroidery, all that can be achieved on a beanie.
Why Printers and Embroiderers Love Beanies
Beanies make great additions to any winter outfit whether that be for uniform, clubs or retail fashion. Complimenting jackets, hi-vis workwear and hoodies, this creates opportunities to upsell to your customers offering them a matching beanie with their order. Upselling using accessories such as beanies is an easy way to maximise selling opportunities whilst keeping margins low, it’s a no brainer!
Even with a small embroidered logo or a simple patch, beanies carry a premium feel that customers associate with quality and style. From a decorator’s perspective, the actual cost of customisation is relatively low compared to the boost in perceived value for the end customer. This creates strong margins and allows businesses to offer branded accessories that feel impactful without breaking budgets.
Unlike bulkier garments, beanies don’t require much storage space and can be stocked in a wide variety of colours and styles. This flexibility helps decorators react quickly to seasonal demand or small repeat orders. Plus, their straightforward decoration process means shorter production times, ideal for customers who want fast delivery on winter essentials.
FAQ's
It is recommend that you use a tubular hoop and a size 11/80 needle. When hooping, avoid pulling the beanie too tightly so it doesn’t stretch or lose shape. Once secured, upload your design, check that the needle is correctly positioned, and ensure the design is centred on the beanie before running your embroidery.
Tearaway stabilisers are used when embroidering beanies commonly used because it provides enough support during stitching but can be easily removed afterwards without leaving excess inside the beanie.