Business Opportunities for Printers and Embroiderers this Summer

Summer is Here!

As the sun shines brighter and the days become longer, summer presents lots of opportunities for printers and embroiderers to expand into other markets. It is a brilliant opportunity to leverage markets with their unique demands and trends this summer. Let's go through some ways you can utilise and capitalise your business this season!

Summer Events and Festivals

As a printer and embroiderer, you can seek the opportunity to sell to the festival and events industry. At mass events such as festivals, event staff need uniforms that make them stand out from the crowds and withstand busy shifts. We would recommend garments such as the hi-vis vest, RX700 Waistcoat along with the JJ001 Canvas Tee BKL7526 for all round quality, durability and effective print and embroidery. With thousands of fans attending such large events, why not create festival merchandise using caps, hoodies and T-shirts. The B10 Original 5 Panel Cap, JH001 Hoodie and the PD002 Blank Classic Unisex Oversized Tee are perfect for event attendees with their stylish fit and variety of colours.

Beachwear and Summer Apparel

Summer is the perfect opportunity to position yourself in the retail market, creating personalised items perfect for those trips to the beach. Following retail trends such as tote bags, graphic t-shirts, caps and sliders, the limits are endless when targeting summer apparel. Fashionable pieces such as the new W466 Soft Washed Jute Beach Bag from Westford Mill, accessory pouches such as the BG750 Boutique Accessory Pouch and JC092 Cool Sliders are perfect for those who are looking for unique and high-quality pieces to wear all summer.

Sporting and Fitness

In these hotter months, people are looking for sporting and fitness clothing that will keep them cool as they exercise. Fitness events and sporting matches increase over the summer period right up until the end of the year making this the best time to target these customers. Performance clothing such as the JC001 Cool T-shirt , TL615 Men's Double Layered Sports Shorts, B172 Performance Cap and the JC288 Ladies Recycled Tech Shorts, ensure your customers are equipped with high performance fabrics, comfort and durability.

Keeping cool at Work

Transitioning into summer can mean businesses are looking for garments that keep their staff cool over the hotter period. This is a huge opportunity to target the hospitality, corporate and trade industry with summer workwear. The PR209 Men's Short Sleeve Poplin Supreme Shirt, RX605 Pro Cargo Shorts and the JJ020 True Polo BKL7556 are perfect to target workwear customers this summer providing them with workwear that will keep them cool whilst maintaining that classic and practical look.

Staying Sustainable this summer

Within society, we have seen people with growing concerns about people and the planet, creating quite a demand for more sustainable clothing. Consumers are looking for high quality and comfortable attire they know will last, therefore garments produced using sustainable fabrics and dyes are perfect. Key pieces such as the W101 Bag for Life Long Handles, M01 Men's Essential T and AM010 Anthem T-shirt are popular garments and accessories to present to those sustainably conscious this summer.

Holiday Goers

Summer is peak holiday season where people are always on the lookout for holiday and travel apparel. The B657 Relaxed 5 Panel Vintage Cap and the JC020 Cool Smooth T-shirt are perfect for those trips away, available in lots of summery colours ideal with their exceptional print and embroidery ability. Of course, you couldn’t go on a trip without luggage, therefore take this opportunity to sell to groups such as families, hen and stag parties and summer camps, offering personalised luggage. Items such as QS470 Multi Sport Holdall, BG560 Small Training Holdall and the BG40 Ripper Wallet will allow your customers to travel with bags and accessories that have ultimate storage compartment.

Your One-Stop Summer Shop

At Prestige, we are on hand to help you this summer season by providing you with high stock levels, effective delivery and excellent customer service. Instead of seeing summer as a quiet period, take this opportunity to delve into markets full of opportunity and in need of printed and embroidered garments. Place an order now and experience our exceptional service offerings firsthand this summer!

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