Why Upselling Works: From Bulk Beanies to Custom Tote Bags & More
Picture this – A local landscaping company order 20 jackets with their company logo on them, so all the staff look uniform and professional. However, although the jackets look fantastic, winter hits and staff are forced to wear beanies they have from home causing staff to no longer be uniform. If only they had matching branded beanies, giving them the opportunity to enhance their brand images as well as boost your selling.
Upselling is a sales technique used to persuade customers to purchase more which can add value to the customer's order and service experience as well as increase your sales. For printers and embroiderers, offering your customers additional products and accessories is a great way for your customers to enhance their brands image and cater their staff for all seasons. Let's explore reasons why upselling matters and products you should showcasing to your customers to boost your revenue.
Increase Average Order Value
Upselling is one of the best ways to increase order value, offering customers extra products that will serve them all year round, keeping your customers loyal as you support their business needs. By offering relevant, low-cost add-ons alongside a main order, you can raise your average order value without significantly increasing your workload. It’s important to ensure you are not pushing products they don’t need, make sure you read on to find out what products would work well for upselling!
Strengthen Customer Relationships
As well as increasing order value, upselling is a way of offering your customers better service. Many people will not know what you have to offer until someone shows them, they usually come in with a garment in mind and it's up to you to paint the full picture on what else you can offer them to further enhance their branding. Imagine a customer ordering work polos for their team. If you suggest matching gilets for cooler days, you’re helping them keep staff comfortable, maintain a consistent look, and extend their brand visibility. That’s value they’ll remember, and it builds trust that keeps them coming back.
Standing out from Competitors
The garment decoration industry is extremely competitive market and it’s the small things that could win your business and retain a loyal customer base! While others might process and order as requested, you can go the extra mile by offering a full package. Instead of simply supplying jackets, you could offer a "winter workwear kit" including matching hats, gloves, and hi-vis accessories. This approach sets you apart as a proactive, full-service partner, someone who anticipates needs and offers convenience, rather than leaving the customer to source extra items themselves.
