Over the years, we’ve seen a steady rise in fitness and wellness culture not only shaping lifestyle choices but also influencing fashion trends. As the focus on health and wellbeing grows, gym clothing has evolved into more than just activewear. Today, athleisurewear leads the market, blending performance-driven features with a stylish, comfortable aesthetic fit for everyday life.
From hoodies and oversized tees to leggings, yoga pants, and sports bras, athleisure garments are designed to transition seamlessly from workout to downtime. For garment decorators, this trend creates a prime opportunity to offer customised, on-trend pieces that people want to wear day in, day out.
At Prestige Leisure, we stock all the blank garments you need to help your customers tap into the booming athleisure market. But who exactly is buying into this trend and how can decorators reach them?
Here’s a closer look at key consumer groups:
Private gyms & Personal Trainers
Customised gym wear has become extremely popular amongst private gym owners and personal trainers. Branded activewear that features company logos, motivational slogans or even personalised client names becomes an extension of their brand, helping them promote themselves and their business to clients. Popular garments your customers would be interested in includes oversized t-shirts and hoodies, leggings, shorts and wicking t-shirts that can transform one look from workout to streetwear.
Wellness Brands & Yoga Studios
Wellness focused brands value alignment with eco-conscious and ethically made garments. Soft materials, muted tones and relaxed fit garments that work well for targeting yoga instructors, meditation groups and wellness centres. Blank garments made from organic cotton, recycles fibres and certified dyes are ideal options for consumers in that industry.
Health Retreats & Events
Fitness events such as wellness retreats, running clubs and charity challengers have a demand for high quality events merchandise. Whether its moisture wicking t-shirts as part of a participant welcome pack or branded hoodies sold at an events pop-up shop, these events create perfect opportunities for garment decorators. Catering for the events market requires you to have a supplier that can provide bulk blank garments quickly, offer flexible delivery options and accommodate tight deadlines. At Prestige Leisure we have high stock levels, stock sourcing service and reliable delivery helping you streamline your ordering process so you can meet your customer's needs.
As the wellness and fitness movement continues to grow, so too does the demand for high-quality, stylish, and functional apparel. For garment decorators, this is more than a trend, t's a long-term shift that offers real commercial opportunity across multiple sectors, from boutique gyms and yoga studios to corporate wellness schemes and wellness events.
With the right range of blank garments and a creative approach to decoration, decorators can deliver apparel that not only performs but also resonates with today’s health-conscious, brand-aware consumer.
At Prestige Leisure, we’re here to support you with a wide selection of activewear and lifestyle garments ready for rebranding - so you can confidently meet the needs of this thriving market.