Why Sportswear Drives Sales in the New Year

The start of the year is one of the strongest periods for sportswear, activewear and fitness workwear. Across gyms, studios, schools and corporate environments, January marks a reset, new memberships, new programmes and renewed focus on wellbeing.

For businesses supplying fitness, retail and workwear customers, sportswear offers a high-demand, fast-moving category with strong reorder potential throughout Q1.